I’ve begun seeing bicycle racer posts requesting money to “help me get to nationals” or to “fund my attempt to race the Tour de Beerfart.” That’s okay, I suppose; begging has always come naturally to me (have you subscribed to this blog yet? It costs $2.99 per month, which is less than you spend on rim cement and marginally more entertaining).
I suppose it’s also okay for people to chase their dreams, even when their dreams are beyond their means and require angel investors to pick up the tab for gas. We run a permanent welfare state for corporations and the rich, so why not a little extra charity for deadbeat bike racers?
But then I think back to January, when the lovemaking was so intense, when the professions of adoration and loyalty were on everyone’s lips. I think about the fresh, taut pull of the new kits, the luxurious taste of the new recovery drink formulas, the screaming sleekness of the new aero bike frames, the sensuous fit of the carbon-soled racing shoes, the gladiator masks of the new shades. I think about the protestations of love and about how each sponsored masters racer preened in front of the mirror, danced on the pedals during team training camps, and proudly strutted in front of the weekend group rides.
And, like the Led Zeppelin song said, “It makes me wonder.” It makes me wonder what you sorry ass take-the-swag-and-run deadbeats have been doing to pimp the brands since then?
Where are the social media posts? The tweets? The blogs? Where is the shameless self-promotion, the periodic reminder to all and sundry that the only reason you’re wearing this trick shit is because YOU PROMISED TO PIMP IT.
Do you know what happens to a whore who doesn’t strut her stuff in order to make money for her pimp? He dumps her quicker than a colon dealing with a bad street burrito. However, in amateur cycling, this hardly happens because hardly anyone really expects that the athletes will do anything more than give the most perfunctory praise for the stuff they get for free, even though it’s stuff without which they probably couldn’t race their stupid bikes.
Of course in between uploading data to Strava, counting calories, analyzing the results of all twelve categorized races in last weeks crits, cruising FB for photos of yourself that you can steal from the photographers and make your new profile pic, it’s sometimes difficult to remember the names of your sponsors, much less reasons to say good things about them. And anyway, it’s time for dinner.
Because bike racers are thoughtless, selfish, inconsiderate turds and because they aren’t always the most adept at creative writing, I have put together some stock sponsor promotional language that you can use on FB, Twitter, the Honey-Do list on the fridge, etc. to show how much you’re doing to really earn those thousands of dollars in swag that really ARE a smart investment by your sponsors (hee, hee).
- Bike. “My Chinarello is the lightest, fastest, stiffest, most responsive bike I have ever not had to pay for. It handles better than a porn star. I would never have podiumed at the Beerfart Crit on any bike but this one.”
- Recovery/precovery/postcovery Drink Mix. “Thanks to Amalgamated Steroid Labs’ specialized prostate enhancer, I am able to train 20% longer, go 34.3% harder, and recover 12.98% better than when I was using Ol’ Buzzardpuke Lipid Replacement Drink and Plumbing Unguent. I take Amalgamated products before, during, and after sex. You should, too.”
- Clothing. “Last season I kept getting dropped because the paper-thin, sandpaper chamois on my old team kits would wedge up my (buttcrack/vaginal crease) and cause horrific irritations, lesions, and antibiotic resistant nodules. Now, with my ultra aero kits by Fluffer Racing, the pad is big enough to spread out and have a picnic on (after you scrape off the skid marks). I’ve never been more comfortable.”
- Sunglasses. “We used to ride Dokely Eyewear because our team manager thought it was kind of cool to look like your face had been sheathed in a motorcycle fairing with mud flaps on the bottom and side. We crashed a lot, though. Now we only wear EAVESDROP Optic products with their patented Beer Goggle Technology so that everyone looks beautiful even when you’re not drunk. Talk about happy!”
- Wheelsets. “Our old Creekncrack Wheels were round, but our new Zippy Wheels are even more round. Studies show that Zippy’s patented More Round Technology translates into more roundness. And round is good.”
- Helmets. “Time was, I was afraid to go down in a bunch sprint at forty and crack my head on the pavement. But now that I’m riding the new Styro-gira I crash all the time on my head and feel fine. It comes with fourteen layers of styrofoam infused with chitinous crab shell bits. Fifty-three major blows to the head so far this year and I’ve never felt better!”
Okay, athletes. Now you know what to say … so get out there and say it!
Please take a minute to subscribe to “Cycling in the South Bay.” It’s only $2.99 per month, which is kind of a bargain. Sort of.
Click here and select the “subscribe” link in the upper right-hand corner. Thank you!