I have always felt guilty about riding high-end carbon bikes. That’s because I rode handmade steel ones from 1982 until mid-2009, and the mystique of a lugged frame has never gone away. There is something mythical and appealing about the lone frame builder dedicated to his craft, perfecting his technique over decades as he builds each frame by hand.
One. By. One.
It’s this imagery that comports so well with cycling, which is essentially a solo experience. Moreover, the craft bike revival of the past decade has proven that you can race on a modern steel bike and the only limiter will be your legs and your smarts.
And for non-racing applications? A steel bike brings to the table durability and comfort that very few high-end carbon bikes have achieved.
Still, I ride a nice carbon bike, a Giant TCR in fact. It handles better and is stiffer than any bike I’ve ever ridden, and it is without question as comfortable — more comfortable? — than any of the lugged bikes I used to own. So why the guilt?
As with most things, it has to do with stereotypes, in this case the old canard about Asian mass manufacturing and how Asians, whatever their skill at making things in large numbers, could never equal the quality of the European or American craftsman.
I remember as a young kid in Houston how Toyotas and Hondas were derided as “rice rockets,” among other much nastier epithets. The Japanese might be able to make a cheap car, but they’d never make one as good as a Chrysler.
Same thing for cameras. Sure, Canon and Nikon were cheaper than Leica, but we all knew which one was the real camera: it was the one made by white people.
Much of that racial baggage has adhered naturally to carbon frames made in China and Taiwan. “They’re mass produced in China,” the purists have always sneered, as if that combination — mass production and China — by itself defined the thing as flimsy and inferior. We’ll forget for the moment all of those iPhones made in China, which are somehow different. They’re made in China but their “heart and soul” is American, made by a great American, Steve Jobs, who was actually of Syrian extraction. But that’s a different story.
More to the point, mega-bike companies like Cannondale and Specialized go out of their way to obfuscate that their bikes are mass produced in Asia and that the Toray carbon fiber used for every single one of their high-end bikes is produced in Japan.
No bike marketing campaign I’m aware of has ever put, front and center, HANDMADE IN TAIWAN BY TAIWANESE ASSEMBLY LINE WORKERS. Why not? Because the image of inferiority is overwhelming. MADE IN ITALY BY ITALIAN CRAFTSMEN? I’ll take a dozen please.
The closest to being open about its Asian roots is perhaps Giant. Unlike Specialized and Cannondale, American companies who used to make bikes in the USA, only later outsourcing their manufacturing to Asia, Giant is and has always been a Taiwanese company. And although Specialized and Cannondale hammer away at the European and American imagery of their company even though the product is almost 100% made in Asia, Giant has recently placed more emphasis on its Asian provenance.
Still, the bad rap lingers in the air, and it is infectious. You could have a really nice handmade American bike, or you could get one of those mass-produced Asian carbon things. If you’re like me, you will probably still get the Asian rig, but if you started riding bikes “back in the day,” in your heart of hearts you’d probably rather ride a lugged Gianni Motta, a Bottecchia, a Masi, an Eddy Merckx.
One day I was sitting on the bricks at the Center of the Known Universe and a nice fellow came up to me with a clipboard. He was doing a survey for the government of Taiwan, and did I have a few minutes?
“Minutes,” I said, “are all I do have.”
We started on the survey. Was I aware of any Taiwanese products? Did I own any? What did I think of them? What was the image I had of thingS that are made in Taiwan? How did I feel when I saw the phrase “Made in Taiwan”? If I had a positive experience with Taiwanese products, why did I think that “Made in Taiwan” wasn’t prominently displayed or used as a marketing tool in the same way that “Made in Germany” often is? Etc.
After thinking about it for a few days, I concluded that a lot of the problem, aside from the racial assumptions that Chinese/Taiwanese were people who only made cheap crap, I honed in on the phrase “mass produced.”
There’s something about “mass produced” that doesn’t feel as homey and quality as that imagery of the lone craftsman in his workshop, patiently lugging a steel frame amidst a shower of sparks and fire.
So I wondered why it was that Giant’s TCR frame was equal to those crafted bikes in some ways and superior to them in others. What was it about mass production that was superior to what we all know to be true — that when it comes to bike frames, no assembly line can replicate the experience and skill of someone who has become a master frame builder.
The answer lay with Giant. I was surprised to learn that they never describe their high end road bikes as mass produced, and it’s not for marketing purposes. The bikes are simply not mass produced, nor are they produced on an assembly line, if your idea of an assembly line is one where most of the work is done by machines, and the people only stand there to make small adjustments/additions, or to perform minute actions that machines can’t (yet) replicate. (Think Willy Wonka’s father’s job screwing on toothpaste caps.)
The Giant TCR is made on an assembly in this key respect, however: the bike is made in stages and moves along, not a line, but a production facility. What’s special about the bike is that almost all of it is made by hand. The handwork is broken down into components, but by the time a TCR is completed it has been touched by no less than 48 pairs of hands.
These hands aren’t screwing on toothpaste caps, either. They are highly technical craftsmen and craftswomen who are expert at conforming a hard-to-work material to complex and challenging designs. It’s different from the lone frame builder concept of handmade, but it’s handmade through and through, and it’s done by people who have to constantly exercise skill, judgment, and experience as they construct the frame.
In other words, they aren’t widgets.
When I learned about the way my high-end bike was built, it made me feel better about owning it, and it made me admire and respect the skill that went into its construction. It also helped explain why the thing was so damned good: It was the product of numerous craftsmen and craftswomen bringing to bear their lifetime of experience in making the bike. Would I still like to own a lugged steel bike?
Of course. Who wouldn’t?