Shimano Corp. revealed at Interbike today in Las Vegas that it is teaming up with Garmin to create the world’s first integrated computer-bike control system.
“We have the technology to put the computer controls directly into the levers,” said chief engineer Shin Hayata, “and Garmin is the perfect partner. This allows them to reduce the size of the onboard computer as well.”
In addition to data control, the next-generation Shimano Di-3 Unilever will also incorporate a power meter as part of the bottom bracket. According to assistant lead engineer Haruo Nakajima, “More and more, cycling is a data-driven activity at all levels. Instead of having different components by different manufacturers that have to be synched, the Di-3 Unilever will be a truly all-in-one experience with a continuous wireless Strava or Garmin Connect upload that lets you read your KOM’s, PR’s, and more importantly, the data of other riders in realtime, as you ride.”
Perhaps most revolutionary for the average cyclist, the Di-3 will also include on-board controls that allow riders to instantly access email, bank accounts, and social media networks such as Facebag, Tinder, Grinder, and Slither. Marketing and technical outreach director Akiko Fuji explains: “Cycling is quickly becoming an extension of our daily life, and research shows that people become anxious when they are away from home on long bike rides, most of which last an average of 35 minutes. Our Fully Integrated Technology System [FITS] lets customers work, answer emails, balance their checkbook, and check the kids’ homework while they’re riding. It really redefines the word ‘fun.'”
Not everyone at Interbike was thrilled with the new Di-3 Unilever. “What’s next, an automatic tampon changer?” snarled Road Bike Action Guns and Lance Magazine technical editor Smithy Wesson. “Bikes were made for pedaling and for defending one’s home against abortion providers. This takes away from the essence of cycling although we expect massive ad buys as a result, which is a good thing.”
Fuji disagreed. “Cycling has become too difficult for most Americans,” she said. “With our FITS system, which will eventually utilize electronic hub-assist so that riders don’t have to pedal too hard, more people will be exposed to the wonderful world of bicycling. With direct downloads to Netflix and drone robots to do the actual pedaling in the Di-4 model, people can enjoy cycling on the couch, which is much safer than actually riding in traffic.”
Noted philosopher and bicycle maker Richard Sachs rolled his eyes when asked about the latest technical improvements. Speaking from a cave filled with hammers and other crude Paleolithic tools in the Massachusetts woods, Sachs claimed that “Bikes is bikes, stupid,” and asserted that “It is doubtful that having someone else ride for you can be considered ‘cycling.'”
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