My friend Brent Garrigus recently began requiring customers to sign a contract when they purchase clothing that carries his shop logo. A copy of the agreement is posted below.
The idea is pretty simple. If you’re going to ride around North County with the name of Brent’s shop on your back, you should follow the law. Why would a bike shop owner care? First, because blatant lawbreaking may correlate with unsafe riding. Second, Brent doesn’t want his shop to be associated with riders who blow through red lights, run stop signs, and commit the other myriad infractions that seem to enrage so many motorists.
Brent has a solid record of practicing what he preaches. He runs his own rides out of his shop and doesn’t tolerate repeated traffic violations. People who can’t follow the rules of the road are first asked to do so, and then, if they still can’t figure it out, are asked to leave. This kind of leadership is necessary on large rides for lots of reasons. It enhances the safety of the group since everyone is riding by the same rules. It teaches new riders proper riding etiquette. And it probably results in better cyclist-motorist interactions.
On the other hand, focusing on scofflaw cyclists, in my opinion, is focusing on the wrong segment of the population. Few if any people I know have ever been hit while breaking the law. To the contrary, they are almost always law-abiding. The most recent outrageous cyclist deaths occurred when a texting sheriff’s deputy hit a biker in the bike lane and when an underage driver with a passenger killed a fully-illuminated recumbent rider who was carefully following the law. The same holds true for Udo Heinz, who was killed by a bus while riding in plain daylight following the law.
In other words, obeying the law on your bike is a good thing in theory, but it doesn’t address the real problem of cycling in traffic, which is careless motorists. You can stop at all the stop signs you want, but running stop signs isn’t what’s killing cyclists. Cyclists get hit because drivers don’t see them, which is often a function of edge-riding behavior, where cyclists hug the curb instead of occupying the middle of the travel lane where they can be seen.
Brent’s policy of helping educate and create a friendlier class of road cyclist deserves only praise. Road riders, like motorists, can often be rude; in extreme cases they can be violent. Helping enforce a policy of better behavior helps everyone, whether it saves lives or not. Leadership in the road community is a highly desirable commodity and deserves our support and respect — people who are willing to take a stand regardless of their bottom line are few and far between these days. And if you’d rather not sign the contract because you can’t resist flying through red lights on the Coast Highway during rush hour in order to snag that precious Strava KOM, well … you may have bigger issues than which jersey you wear.
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