One of my friends in the “industry” sent me this link to a review of Wal-Mart skateboards. Since the sound on my brand new HP computer is already broken, it took me a couple of days to get around to viewing it. When I finally saw the video, well, let’s just say you don’t need the volume. Two skateboard dudes take turns jumping off concrete stairs on cheap-ass, defectively designed products that are marketed to little kids.
The boards fail catastrophically. If you have kids, grandkids, know anyone who has kids, or were once yourself a kid, this video will scare the hell out of you.
I see this a lot in the bike “industry” as well. I love it when people call it “the industry” because it sounds like a huge conglomeration of space-age manufacturing facilities, globally designing, testing, marketing, and retailing sophisticated services and products, and it doesn’t sound like some smelly old unemployed guy in his underwear, hunched over his computer screen in his mom’s basement sipping his third cup of coffee after awaking at noon to put out his bicycle industry blog. In short, it doesn’t sound like Steve Tilford.
Fact is, part of the bike industry revolves around the same kind of deadly, low-quality, defective products that Wal-Mart loves to sell on its skateboard shelves. Full carbon wheels made of 100% carbon that disassemble on steep descents when ridden by over-the-weight-limit riders, a weight that is often “super plus” sizes like 190 or 200 pounds–weights that are completely normal for certain body types. New generation disc brakes (always the front) that mysteriously stop working. Front fork failures. And of course my personal favorite, a Specialized tire that was slightly non-round at the bead, which meant that it would seat and inflate, then blow off the rim once you started going downhill.
“Oh, you tore your face off and spent a month in the ICU like the guy who runs my sister publication at Red Kite Bore while exhibiting your descending skills down Las Flores? Here, have another tire. It’s on us.”
In addition to the physical danger of product failure, there’s the fraud that occurs in the advertising of such products. Mrs. WM likes to go to the Korean spa around the corner. It’s a place where chubby middle-aged women, Asian and non, go to sweat away a few pounds of water weight while chowing down on the pork noodles and ice cream. The key thing about the Korean spa is that you aren’t allowed to wear clothes.
The other day I went to pick her up after her day-long bathing session and she was hopping mad. “I’m so onna sick of these cheaters,” she said.
“Yes, they are cheaters.”
“The blonde bathing ladies, all coming onna spa dressed up all onna fancy with a pretty blonde hair.”
“I didn’t know you had it in for blondes.”
“I like onna blonde hair it’s pretty hair but then they are takin’ off onna bottoms and it’s all black like a parking lot in a Wal-Mart, that’s a fake advertising.”
“That’s what I’m saying. If I was a boy and getting all happy at a pretty blonde lady and she’s dropping off onna her bottoms and it’s all a black patch like a motor oil I’m gonna cry and ask for a moneyback.”
As usual, Mrs. WM had a great point. Nobody wants to pay for blonde and get black, or pay for black and get blonde, or pay for carbon and get rim failure at 50 mph going down Tuna Canyon.
Super products that have been tested and that work make a difference, and yep, they cost more. In a pinch, and when you’re racing your bike there’s always a pinch, good products can make the difference between a bad bicycle falling off incident and losing your eyesight. Just ask Ronnie Toth, who would have been blinded without his performance glasses, made of course by SPY Optic. Save a few bucks and get a cheaper brand? The worst that could happen is, well, you go blind.
Quality matters. Choose wisely.
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