Every now and again someone comes up with a great idea to help promote cycling in SoCal. These ideas usually founder because they are a) unprofitable b) unprofitable c) extremely difficult to maintain.
Although it’s too early to proclaim it a financial success, Brian Co has started an ambitious podcast project at socalcyclist.org. This fills a huge void for news and quality information about what’s going on in the SoCal bicycling world. With fourteen episodes since its debut on April 20, the project is going strong.
Better than print, the podcast format lets you download each episode and listen to it when it’s convenient. I spoke with Brian about his idea and he said, “There are no local cycling news podcasts. If you want to listen to a one-hour symposium on disc brakes, sure, that’s being done. But local bike news? Nothing. So I decided that’s what I’d do.”
The results are of astonishingly high quality. Brian uses state of the art recording equipment and he goes all-out to put together programs that will interest anyone who cycles in Southern California.
Best of all, he’s creating a model for every other locality in the world that wants to showcase the very best regarding its cycling community. Give it a listen. You will not regret it!
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