Zwift’s Social Impact Division has made a very significant financial contribution to support the All Clubs BBQ and 7th Annual South Bay Cycling Awards. This the second year that Zwift has sponsored the event. Last year they provided what was by far the most popular attraction, a Zwift cave where riders could test their legs to win a prize. Naturally, several hundred cyclists wanted nothing more than to flog themselves senseless on a huge TV screen to see who was strongest.
This year, in addition to the same flogging station, Zwift is donating money to defray the cost of food. As with last year, the first 100 plates of barbecue are free, keeping with the event’s long tradition, stretching back to the beer hall days at Naja’s, of giving back to the cycling community. It’s gonna mildly suck if you’re #101 in line, but all the more reason to line up early! And the full plate of loaded grub is still only ten bucks … you can hardly eat at Mickey D’s for that anymore.
Our list of cash sponsors keeps growing: From Origin Cycling Wear, Race for RP, Major Taylor Cycling Club, Velo Club LaGrange, Big Orange Cycling, Kristie Fox, and Methods to Winning, this community based event, only in its second year, is coming close to being completely funded by outside sources thanks to cash sponsors and to the volunteers who are making it happen.
The most rewarding aspect of the support being given by Zwift and our other sponsors is that they are literally asking for nothing in return. They simply believe that diversity and community and fellowship are in and of themselves worthy goals, and they want to support unity, moving forward together.