Among the sponsors who have generously donated to this year’s All Clubs BBQ and South Bay Cycling Awards, Big Orange Cycling has been a part of the festivities since the beginning.
In addition to being extremely well represented in a number of award categories, that is, one category in especial, Big O has repeatedly broken new ground in its approach to promoting cycling. And I’m not just talking about kit design.
Big Orange was one of the first clubs to adopt bike safety as an ongoing and integral part of its club operations–not as an informal emphasis on safety, but by using instructors and a proven curriculum to protect its members on the streets of LA. In conjunction with Cycling Savvy, Big O continues to lead in its approach to safe use of urban roadways.
Among other innovations, Big O is the perhaps the only club in the history of cycling to welcome Brad House with open arms. It was a sad day for cycling in the South Bay when this titan of something left the sunny skies of SoCal for the arid, windswept steppes of Dallas.
In addition to structured rides every weekend that calibrate with the off-season in racing from July through May, Big Orange promotes rider education and has been a key entry point for countless riders who have gone on to become successful racers on local, state, national, and international levels.
For another year, Big Orange puts its money where our mouths are and has donated generously to help promote unity, diversity, and community in cycling.