It’s amazing what a big difference small things can make.
Take socks, for example.
A rotten pair of roughly made socks makes you want to cut your feet off at the ankles and take up life on crutches. An ugly pair of socks makes you want to buy new shoes; $450 down the drain for a $12 pair of socks. If the socks are too tall you look like a Scotsman missing his kilt. If they’re too short you look like like a triathlete, or worse, a track racer.
What if your socks are droopy, like a loose condom? Yecccch. Or what if they used to be snappy white but are all gray, like old liver? Double yecccch.
And on the other end, a sock that’s snug, silky, thick but not bulky, thin but not sheer, a sock that covers just enough calf to make your leg look long, but no so much that you look like a dwarf, ah yes, the holy sock grail. Most of us are still looking …
It didn’t used to be that way. If you raced track you didn’t wear socks because, track. If you raced road you wore white socks, short ones that came up a couple inches above your ankle until they turned gray, at which time they became chain rags. They were cotton/poly blend and they were white. Did I mention they were white?
The gold sock standard used to be Descente. Remember those? A tiny bit tallish, comfy, and radical for those days because they were white BUT they had a little black Descente arrow on them. Oooooooh. FU, UCI. Those socks hinted at what was to come, cycling shorts that were something other than black, in other words, heresy.
Buying socks was simple. You bought the white ones in the shop or the white ones that were also in the shop. No one imagined a sock that had a football logo on them. I guess a better way of saying it is that no one imagined. We just rode.
Wasn’t so bad, was it?
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